Profit from the additional features of your individual account. Concluding that as a genre K-pop has a positive impact on fans, and how the online space has created a safe fan environment for K-pop fans to communicate freely and express themselves. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now. SM is a K-pop-producing powerhouse behind groups like TVXQ and the cyberpunk girl group Aespa. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Filipinos are among the greatest fans of K-pop based on their unique voices and the most number of posts on Twitter. This list was determined by the number of unique authors writing about K-Pop on the social media platform in 2021, and what their country of residence is. Social media weigh in on fake stunts amid kidnapping prank, Thai PM candidate gives birth two weeks before election, The dirty truth about your phone and why you need to stop scrolling in thebathroom, Thailand-based ticketing platform to expand market in the Philippines. The skies really were lit up one night, and Lisa's name could be seen formed by countless shining drones in the air. This could mean either that a majority of the new fans since 2020 are older, or it could mean that over the past two years, a large portion of the fandom became legal adults and aged into the 18-29 classification. YG Entertainment. At the moment the sub-unit of EXO, that is EXO-SC, is popular amongst fans as many members are serving military service. You've already seen quite a few over the years in subway stations, in the middle of a bustling city, and etc. 2021 K-POP #KpopTwitter #Kpop pic.twitter.com/8DieC80isx. Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. A year later, 3 grads CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. From requesting tickets . There . fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. "Candy" is bubblegum pop at its brightest, cute music no doubt constructed in the model of American boy bands and J-pop. Girl group Wonder Girls' retro concept proved to be super successful in 2008, the beginning of a time period routinely referred to as "the golden age of K-pop." The request prompted K-pop stans to flood the police departments Twitter feed and app with fancams, or short performance videos, unrelated to the protests. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. It is so distinctive, listeners will have no choice but to forgive them for giving their song the same title as a Destiny's Child classic. According to a survey published by the Korea Foundation in cooperation with 152 overseas missions on Thursday, the number of Korean Wave fans recorded 156.6 million as of December last year. We hope our report can facilitate people's understanding of hallyu's current status and help hallyu-related organizations formulate business plans," federation President Lee Geun said. Girl group April's "Oh My Mistake" is '80s synthpop with shimmering production it is impossible to hear this and not feel giddy. Korea overtaken by Taiwan in per capita GDP due to export slump, Korea-based cyclist releases first book, 'Unhinged in Ethiopia', Baemin riders to stage strike on Children's Day. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Why? The group currently consists of Leia, Fatou, Nvee, Sriya and Gabi. (modern). While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Learn more. Add your comment to start the conversation. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021. Dean was one of the fans who rushed to the opportunity. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. K-pop fans themselves have dominated headlines in and outside of the pop culture arena for their recent political successes: using their digital native understanding to overwhelm white supremacist hashtags, crashing President Trump's Tulsa rally attendance numbers and police apps meant to solicit information about Black Lives Matter protesters, pressuring their Idols to take a stance and contributing millions in donations. K-pop's most ardent fans, otherwise known as "stans," have recently made headlines in U.S. news outlets for their political activism. Based on Twitter's K-pop. That said, it is possible to get into K-pop by simply listening to it, and that's what the below playlist hopes to accomplish. Before there was BTS, there was BIGBANG, the break-dancing boy band slated to take over the West. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. (February 25, 2020). Both TikTok users and K-pop fans which often overlap came forward in the aftermath to reveal they had mobilised to request tickets, inflating expectations for turnout. The girl group S.E.S., also put together by Lee Soo-man, was initially positioned as the female counterpart to H.O.T., though its sound differed drastically as the group's profile grew. Even during this COVID-19 pandemic when K-Pop concerts, global tours and fan appreciation events have been cancelled, we havent seen any drop in #KPopTwitter conversations, she said. Which is why there are a few ads we've seen this year in 2020, that are some of the biggest ones ever. A. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Fans would know that these ads also don't come cheap. Minwoo allegedly died of cardiac arrest . First thing first, well see the demography of the surveys respondents. We cant wait to see what the next 10 years of K-Pop and Twitter bring to the world, she added. More than being the meme of the moment, the recent high-profile examples of activism are the work of the individuals who make up these K-pop fandoms, and theres no saying what will come next now that fandoms have learned to harness their political power. Japan, the second largest music market after the United States, has a massive K-Pop following. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. The group debuted on October 16, 2020 with their . The song is ironic and subversive, a criticism of a wealthy neighborhood in Seoul and a larger commentary on inequality. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. K-Pop fans who had watched "I-LAND" will know about this group! Fans would know that these ads also don't come cheap. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. "Through Global Hallyu 2020, we can see that the dissemination of Korean culture continued even during these tough times. Maria Sherman is a senior staff writer at Jezebel and the author of the book Larger Than Life: A History of Boy Bands from NKOTB to BTS. "The fandom has been moving, the fandom has been donating, the fans have been . Published January 14, 2020 5:32pm . In fandoms, there is always a breadth of views Harry Potters fandom comes to mind, especially in light of Rowlings recent transphobic comments. Between the years 2016 and 2017, the figures jumped up dramatically, from 542 ads to 1038 as well. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Artists from other cultures are expected to cross over to translate their work, to white-wash themselves and their performances to sell to the United States, the world's largest music market. K-pop idol music, meanwhile, took hold in the United States during the exact same era, and it was the opposite: a maximalist dreamland full of color, high concept-performances and videos, a plethora of performers and unrivaled choreography. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. In the past 12 months, amid the novel coronavirus pandemic, there were 6.1 billion tweets related to K-pop found in nearly 20 markets or countries across the world. In truth, the world of K-pop is expansive and exponentially evolving. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. The Best K-Pop Solo Artists. The money is mostly obtained from parents or working part-time jobs. JungKook (BTS) Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Boy band SHINee's "Ring Ding Dong" encapsulates the genre-hybridity of golden age K-pop: it's futuristic R&B, with percussion built on congas, Euro-pop production and heavily auto-tuned vocals. Filipinos are among the greatest fans of K-pop based on their unique voices and the most number of posts on Twitter. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In the wake of the donations, a group of fans called One in an ARMY said that the link between BTS fans and the Black Lives Matter movement is unsurprising given the diversity of BTSs ARMY and its strong desire to help others. The group of fans says it organizes monthly, grass-roots fundraising campaigns for nonprofits worldwide under the philosophy that many people giving small amounts can create a substantial impact when we work together.. This drastic increase in the global. #5 of 159. The techniques translate well to online activism and organizing, Hong Seok-kyeong, a communications professor at Seoul National University, told the Voice of America. . In the period between January and September of 2019, there has been a total of 1576 ads put up. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. The sound is hushed and pacifying, a response to the chaos of the world, the millennial's music equivalent to minimalistic interior design why belt when you could soothe? A fan of K-pop band BTS poses for photos against a backdrop featuring an image of the group's members in Seoul, South Korea, on Oct. 29, 2019. The ideal entry-level account for individual users. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. As for gender, female respondents dominate the survey results with a total of 94.58%. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Twitter partnered with K-pop Radar to release relevant data about the music and industry across these markets from July 1, 2019 to June 30, 2020. (That is, K-pop idol music in the West, "K-pop" is frequently used synonymously with Korean idol music, pop with a high-production value and produced in a deliberate studio system, as it is in this piece.). So for a bit of a short history briefing about K-Pop ads and the fandom culture evolution over the years, there were actually only a small number of ads back in 2014. K-pop fan groups are large, active, and growing #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 percent higher than 2018, with Thailand, South Korea, Indonesia, and the United. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. "Popularity of South Korean pop music (K-pop) in Indonesia in 2019." These K-wave fans are now finding ways to . There is huge diversity in this group, some of it good, and some of it bad. . After all, JungKook has been seen everywhere, including on a ferris wheel. In K-pop, it isn't uncommon for girl group and boy band members to pursue solo work outside of their collective duties it allows them space to explore other creative avenues without breaking the band up, and doubles as a fan service for those listeners who prefer one member to the others (in K-pop, that member is your "bias"). Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Would love your thoughts, please comment. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Various kinds of merch can be found in the form of light sticks to an album. Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. With India consistently ranking in streaming counts for various K-pop songs on Spotify and YouTube, and making regular appearances on Twitter's annual rundown charts as one of the top 10 countries driving conversations around K-pop globally, one thing is . Based on Twitters K-pop data from 2021, the Philippines trailed behind Indonesia in the top spot, and Japan in the second spot. South Korea came in the fourth spot, and the United States ranked fifth. There . Most critics tend to agree that K-pop's origin story begins on April 11, 1992, when the trio Seo Taiji and Boys performed its soon-to-become a hit "Nan Arayo (I Know)" on South Korea's Munhwa Broadcasting Corporation. The faux ticket-buying campaign is only the most recent example of K-pop fans deploying their online power for activism. 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H.O.T. All rights reserved. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Her signature single is as striking as the lead musical number in a beloved Disney classic, and just as orchestral. You, I and we all have the right to be respected. MANILA, Philippines In not-so-surprising news, the Philippines came in third in a list of countries with the most K-pop fans ranking even higher than South Korea. Of these, the Philippines ranked 5th among the markets with unique voices about K-pop and placed 4th with the most tweet volume. I have a feeling the stigma is going away though. K-pop is a genre of South Korean popular music. After collating the data, a K-Pop world map has been created where fans can see which countries their favourite groups are most popular in. Recent events have forced a reckoning with that stereotype. . Last but not least, Universal Music Group (UMG) and Big Hit will jointly launch a global project group in 2022.There Are 370 K-Pop Groups, And If You Can Name 30, You're A True Fan. Photo: Dia Dipasupil/Getty Images Fans in attendance for K-pop boy band . If that skys the limit momentum carries into social justice, it means that these instances may just be the tip of the iceberg. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. BTS is the first K-pop group to get certified by the RIAA, reach the first position on the Billboard Hot 100, and a Grammy nomination. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In part, this is due to South Koreas position as an economy driven by exports. Organising and navigating digital spaces are old hat for K-pop audiences nowadays. Our introduction includes tracks by H.O.T., Girls Generation, BTS and more. So for those K-pop fans who are politically inclined, even if theyre unable to attend protests physically, they are able to use the tools theyve honed for fandom projects to create good. With singles as ferocious as the air horn-adorned stadium anthem "Kill This Love," it's easy to see why: the single marries military cadences with trap, emphasized with gargantuan synthesizers. This is unsurprising given its large multi-cultural population. Hyeme left the group on November 10, 2020, and Youngheun and Judy graduated on July 31, 2022. Ticket interference at Trump rallies. Incheon K-pop Concert (INK), hosted by Incheon City and the Incheon Tourism Organization, is one of the leading K-pop concerts that brings high-flying K-pop artists and K-pop fans all over the world together. Boy band BTS is the most popular group on the planet, bringing in billions to South Korea each year between No. Learn more about how Statista can support your business. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. In the Philippines, multi-awarded group BTS was the most mentioned artist this year. Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in Indonesia in 2019, 59 percent of respondents considered K-pop to be very popular in their country. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. You'll actually be quite surprised to know that fans spend quite a hefty sum of money in order to put up some of these ads. However, according to Google Trends, American fans account for nearly 30% of global K-pop searches. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Boy band 2PM's "My House," is seductive, romantic R&B that will charm even the most staunch genre purist. The low turnout reportedly angered the President, who cares deeply about optics. Chinese BLINKs did something quite special for Lisa earlier this year. The evolution of K-pop is defined by indistinct "generations" of the music, the parameters of which are frequently contested by fans and critics alike. As a Premium user you get access to background information and details about the release of this statistic. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. These might sound like the actions of a highly-coordinated political or philanthropic campaign. K-Pop stans want to stay connected with each other and have their voices heard on Twitter, whether they are cheering for their favorite artists new song or participating in movements like #BlackLivesMatter. The majority of this was done thanks to K-pop fans savvy and long history of mobilising digitally to support their favourite stars, but thats just the beginning. Here's why. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. "Fantastic Baby" is the group's biggest hit, a gargantuan EDM-hip-hop beat so popular it was covered in the hit show Glee. It requires a great deal of logic and strategy.. TaeYong, who boasts visuals that displays the qualities of beauty that SM Entertainment looks for in their star idols, is easily one of the most loved K-Pop stars on the planet. In a viral post on June 11, she called on users to go to Trumps campaign website, register for two free rally tickets using a phone number, and then not show up on Saturday. The teens of America have struck a savage blow against @realDonaldTrump, Steve Schmidt, a longtime Republican strategist who left the party in 2018, tweeted on Sunday. Credit: Unsplash. Blackpink's Jennie, and her solo single "Solo," is the exemplar of a member "going solo," as she sings, without diverting too much from the integrity of the group. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. In the history of popular music, American audiences have been hesitant to embrace music recorded in a different language, save for a few Spanish-language superstars. They did this not only through social media and driving immense donations, but also by taking action to foil police operations aimed at identifying BLM protestors by urging fans to submit their fancam footage to a US police department and hijacking racist hashtags. The foundation estimated there were 99 million hallyu fans in 2019. "Popularity of South Korean Pop Music (K-pop) in Indonesia in 2019. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide.